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There might be a clue in the fact 99% of shopping malls don’t offer AR navigation or AR wayfinding in their mobile apps (yet). Or it is because they missed the point of AR in the first place?

Harbour City: The mall covers an area of 2 million square feet, including about 50 restaurants, 2 large cinemas, 3 hotels and about 700 retail stores. Easy to get lost!

The problem: the bigger it gets, the harder to find what you need

The internet economy has made consumers extremely impatient and for a good reason: everything is fast and convenient online. In real life, when it comes to finding a product or place, we want everything to be as easy as looking it up on Amazon or Google maps. But real-life… can be a pain! When going to a mall for the first time, it can get very confusing to find what you’re looking for — even when you only need the washroom! Finding a place or product boils down to 3 basic steps: where am I? Where’s that place/product? …

Here are some ideas you could build with Stardust visual positioning technology. Basic technical skills might help, such as Unity3D, but this shouldn’t stop anyone to start experimenting.

Neogoma’s online editor

This article is the result of dozen online (and only a few face-to-face lately 😬) conversations and feedback we’re received since Stardust Alpha has been released. If you have other ideas, drop of a line at or simply tag us on Linkedin or Twitter. If you want to test StardustSDK, register your free account here.

We encourage anyone, even non-technical people, to explore spatial computing. If it’s your first time encountering AR or 3D, it might be helpful to look into those 2 articles first (using our public app and getting started with the online editor)

The classics

AR navigation, AR…

Detailed instructions for non-technical users on how to use the online editor to create content remotely and set up your navigation targets.

For Unity developers, the technical documentation should be enough and can be found here.

AR-cloud, spatial computing, digital twin, Metaverse, etc

Many terms are referring to roughly the same idea, mainly the switch from 2D to 3D interfaces. If 3D technologies haven been used by some industries for a long time — for example in architecture — the recent developments in phone computing power, associated with globally available cloud infrastructure and good bandwidth, are now allowing almost any smartphone user to try 3D experiences, may they be in form of product visualization, face filter or game.

If anyone can try 3D experiences, building them is way harder…

You’ve heard about Stardust visual positioning technology and want to test it yourself? This step-by-step tutorial helps you to build your first spatial computing experience, so don’t be scared, jump into the future (even if you’re not a geek!)

A platform to augment your physical world with virtual content, but anchored at the right position (and this makes a huge difference!)

Testing prerequisites

MUST HAVE. First create an account here, then download the apps on iOS or Android. Remember your email address (user name) and password, as it will be required for the app.

To be noted, as with any AR app, recent phones are better than old ones. For iPhone users, you’ll need iOS 11 or later on an iPhone 6S or any more recent device. For Android users, Android 8.1 is required and the complete list of supported devices can be found here. Experts are estimated that 2 billion devices can run augmented reality experiences as of early 2021.


With technology evolving so fast, it might be hard to catch up. In this article, we share our AR expertise to help physical businesses understanding one of the biggest technology shift of the century, namely spatial computing. GAFAM and other giants mobile manufacturers are pushing AR to the mass, so how can businesses leverage this new opportunity?

TLDR: jump straight after Stardust’s logo ;)


Augmented reality today

When we started to explore Augmented reality 3 years ago, coming from a VR background, we didn’t expect AR & VR to be so different. As a matter of fact, basic skill sets are similar, both in terms of asset creation, engine used or even deployment platform (most commonly used phones support both AR and VR). Back then, iOS’s ARkit and Android’s ARcore just got released, paving the way for mass adoption. Vuforia, Kudan, Blippar and other big players were also offering solutions to developers, but from a user point of view, everything…

Neogoma Stardust

Stardust SDK, visual positioning technology enabling world-scale AR

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